Responsible consumption

We guide consumers to enjoy alcohol and other products in moderation. To support responsible drinking, Olvi organises activities annually. We also work in close cooperation with beverage industry players and associations to promote the moderate use of alcohol. We want to remind consumers of the responsible use of products and promote the development of a responsible drinking culture.

We have expanded our selection of non-alcoholic products in response to demand and to promote a responsible drinking culture.

Our target is that in 2025, we will communicate the responsibility and sustainability of our products to consumers with different actions throughout all product groups to promote a responsible drinking culture. The actions may focus on, for example, the promotion of moderate alcohol consumption, developing healthier contents, and including the circular economy into the products’ materials and production.

Guidelines

• Children and young people should not end up in a situation where they need energy drinks. Minors should clearly get sleep when they are tired. Parents bear the responsibility for their children in this respect. Olvi manufactures energy drinks that are recommended for over 15 years old.
• Alcohol must not be sold to or purchased on behalf of minors. In addition, the consumption of alcohol aimed at intoxication is socially unacceptable regardless of age, and the threshold for intervention should be lower than at present.
• With regard to alcohol, no suitable daily or weekly intake can be determined. For some people, even one drink can be too much. Kohtuullisesti.fi distributes information on responsible alcohol consumption and moderation – particularly on their positive effects on our life today and tomorrow.
• However, for most people, one to three standard units daily (up to three for men and two for women) does not do any harm and may even improve health. This can be illustrated by the J curve based on extensive research data, comparing the risk of diseases in relation to units of alcohol consumed daily. Research data shows that one to three daily units of alcohol reduce the risk of diseases compared to total abstinence, but four or more units lead to a rapid increase in risk of deteriorating health.
• Olvi supports moderate drinking of both non-alcoholic and alcoholic beverages, excluding people who cannot tolerate even a small amount of alcohol and who must therefore abstain completely. Beverages have their role in providing pleasure and as a part of culinary and drinking culture. Beers, ciders and long drinks are everyday foodstuffs comparable to other foods, and their moderate use can be a part of an enjoyable life.